Use Global Skills to Improve Local Outreach Success

BILINGUAL PUBLIC SAFETY
We conducted research for a public transit campaign, to determine which local populations needed signs in their native language. We analyzed demographics, generational differences, English proficiency rates, train usage pattern, and public access to municipal resources. Next, we interviewed city planners, business owners, and community leaders. Finally, we wrote and placed public service announcements in the appropriate 'ethnic' newspapers.

HUNGER PREVENTION OUTREACH TO NEW GROUPS
A local food assistance organization wanted to attract more diverse clients in order to grow their funding base. We evaluated marketing materials, interviewed staff, and worked with Board members to identify and develop a strategy to put their cross-cultural strengths to work.
The client used our recommendations to make simple changes that improved outreach and expanded their funding to new markets.

GROWING SOCIAL ENTREPRENEURSHIP
We wrote a communications plan, grant, and marketing collateral for GSBP, a local/global social profit, in Bellevue.  In preparation, for this youth-led conference, Lee also gave a Caring Economy presentation to entrepreneur students and community members at Black Dot Working Space, in Seattle.

GEN X APPRENTICESHIPS
We worked with a prime contractor to edit collateral designed for service members as they navigate entry into the complex Apprenticeship system. We simplified the information and recommended shifting delivery methods away from print towards  social media, in order to reach millennials.

IMMIGRANT PUBLIC EDUCATION
We wrote and won a Seattle Foundation grant for a local social profit that helps Central African refugee families thrive after government services end. The funds were used to create a community education program on current DACA policies, delivered in English, French, Spanish and Lingala.

We also created a new partnership, which expanded the range of program delivery options from Shoreline to Kent.

A KID-FRIENDLY INTAKE PROCESS
A psychologist sought to reduce the anxiety of children's initial visit to her practice. We recommended visual changes to make the website graphics more appealing more fun,  and an orientation video to familiarize them with her process beforehand. The client reported back that adopting our tactics seemed to help some visitors feel more at ease, possibly improving their test results. These measures definitely differentiated her from competitors.

MULTI-FAITH PUBLIC WOMEN'S SWIM

Lee Mozena facilitated a community engagement process with Seattle Family Center directors, following the events of 9/11. The goals were to help American Muslim families receiving WIC benefits feel safe enough to return, and reduce women's isolation.

"Teach us to swim, our children are drowning", was one Mom's plea. Together, we launched a swim program, which gained sustainable funding and was expanded to include women of all faiths. Still in operation today, it has covered by the Seattle Times and NPR.

MINORITY BIZ ENGAGEMENT
We designed and facilitated a series of Business Diversity Forums for the Urban Enterprise Center, a partner of the Greater Seattle Chamber of Commerce. These events showcased multicultural small business owners. We were also asked to capture the history of collaboration between the Chamber and minority small businesses in the region. Results of our efforts included   increased diversity membership.

Ask about our Facilitation services.

EXECUTIVE PREP TO WORK WITH A JAPANESE TEAM
We were asked to help a team prepare for a visit from their new Japanese partners. While they were all global executives, our clients wanted to be follow correct protocol. We responded with an immersive training retreat and strategic planning session.

As a result of our efforts, the team reported increased confidence in their ability to support each other, and negotiate with their highly traditional colleagues.

ENGAGING MUSLIM & ARAB AMERICANS
Zena Consulting was awarded grants in 2017 and 2016 to produce Malikah Festival, for Redmond's Arts & Culture Commission. These free, public events featured a modest fashion show, hijab tutorials, (a first in front of mixed-gender audiences). Other activities included Thai and modern dance, and local bazaar of women-owned businesses, selling home and fashion items.

We also developed all of the marketing and promotional materials for radio, print, web and social media.

"All of this contributed to my learning- the factual materials, books, questions and comments from fellow participants, the speakers and their experiences- I give it a top rating."
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Attendee of "Working with Muslim-American Families", Seattle Council of Churches