Photo Credit: Don Wilson
BILINGUAL PUBLIC SAFETY
We were asked to determine which two local ethnic groups had the greatest translation needs for a public transit safety campaign. We analyzed demographics, generational differences around English proficiency rates and train usage patterns and researched public access to municipal resources. Next, we interviewed a variety of stakeholders: city planners, business owners, and community leaders. Finally, we wrote public service announcements and placed them in the appropriate ethnic newspapers.
OUTREACH TO NEW DEMOGRAPHICS
A local food assistance organization wanted to attract more diverse clients in order to grow their funding base. We evaluated marketing materials, interviewed staff, and presented a final report to the Board. They used our recommendations to make simple changes that improved outreach.
A KID-FRIENDLY INTAKE PROCESS
A psychologist sought to reduce the anxiety of children's initial visit to her practice. We recommended visual changes to make the website graphics more appealing more fun, and an orientation video to familiarize them with her process beforehand. The client reported back that adopting our tactics seemed to help some visitors feel more at ease, possibly improving their test results. These measures definitely differentiated her from competitors.
GROWING SOCIAL ENTREPRENEURSHIP
We're working with a local/global social profit to develop a communications plan for their upcoming event. In addition to creating a communications plan, we've written grants, and collateral materials. Lee Mozena is shown above, presenting a Caring Economy overview to participating college students and community members at Black Dot Working Space in Seattle, October, 2017. Check back to see results in April, 2018.
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