BILINGUAL PUBLIC SAFETY CAMPAIGN
We were asked to determine which two local ethnic groups had the greatest translation needs for a public transit safety campaign. We analyzed demographics, generational differences around English proficiency rates and train usage patterns and researched public access to municipal resources. Next, we interviewed a variety of stakeholders: city planners, business owners, and community leaders. Finally, we wrote public service announcements and placed them in the appropriate ethnic newspapers.
OUTREACH TO NEW DEMOGRAPHICS
A local food assistance organization wanted to attract more diverse clients in order to grow their funding base. We evaluated marketing materials, interviewed staff, and presented a final report to the Board. They used our recommendations to make simple changes that improved outreach.
A KID-FRIENDLY INTAKE PROCESS
A psychologist sought to reduce the anxiety of children's initial visit to her practice. We recommended visual changes to make the website graphics more appealing more fun, and an orientation video to familiarize them with her process beforehand. The client reported back that adopting our tactics seemed to help some visitors feel more at ease, possibly improving their test results. These measures definitely differentiated her from competitors.
GROWING SOCIAL ENTREPRENEURSHIP
We're helping a local/global social profit develop a communications plan for their upcoming business competition. In addition to creating a communications plan, we've written grants, and other collateral materials. Lee Mozena is shown above, presenting a Caring Economy overview to participating college students and community members in October, 2017. Check back to see results in April, 2018.
WORKING WITH JAPANESE COLLEAGUES
We were asked to help a team prepare for a visit from their new Japanese partners. While they were all global executives, our clients wanted to be follow correct protocol. We responded with an immersive training retreat and strategic planning session. As a result of our efforts, the team reported: increased confidence in their abilities to work internally as a team, negotiate with the Japanese colleagues, and meet protocol demands.
ISLAM 101 / RAMADAN FOR MANAGERS
We've helped hundreds of educators, human service professionals, community members and leaders increase their confidence in working with America's diverse Muslim populations. As a direct result, one city manager set up a direct communication channel to inform very conservative and hard-to-reach citizens about emergency services.
WOMEN'S SWIM AT MEADOWBROOK
"Teach us to swim, our children are drowning".
These were the first words spoken by an American Muslim mother when we asked what the city of Seattle could do to reduce family isolation following the events of 911.
Lee Mozena was hired to co-facilitate a community engagement project at the North Seattle Family Center. The main goal was to create relationships so families would feel safe enough to return to the WIC program on site and children wouldn't go hungry.
One outcome was initiation of a women's swim program, which gained sustainable funding and was expanded to include women and children. Still in operation today, it has covered by the Seattle Times and NPR. Also, a Sister started a modest swim wear business to meet a market need.
MINORITY BUSINESS ENGAGEMENT
We designed and facilitated a series of Business Diversity Forums for the Urban Enterprise Center, a partner of the Greater Seattle Chamber of Commerce. These events showcased multicultural small business owners. We were also asked to capture the history of collaboration between the Chamber and minority small businesses in the region. Results of our efforts included increased diversity membership .
IMMIGRANT/REFUGEE PUBLIC RELATIONS
We wrote and were awarded a Seattle Foundation grant for a local social profit that helps Central African refugee families succeed after government services end. The funds will be used to create a community education program on current DACA policies, delivered in English, French, Spanish and Lingala. We also found a new partner in the North end, making program delivery options available from Shoreline to Kent.
GEN X ACCESS TO APPRENTICESHIPS
We worked with a prime contractor to edit collateral designed for service members as they navigate entry into the complex Apprenticeship system. We simplified the information and recommended shifting delivery methods away from print towards social media, in order to reach millennials.
NEW AMERICAN CIVIC ENGAGEMENT
Zena Consulting was awarded grants in 2017 and 2016 to produce Malikah Festival, for Redmond's Arts & Culture Commission. Chema Oh, of Boutique Al Firdaws, was the co-producer.
The main focus of Malikah Festival was a modest fashion show, which made news in traditional Muslim communities for being the first ever in a public space, with a mixed-gender audience.
This family friendly event also included Thai and modern dance, and local vendors selling home and fashion items.
Some community engagement benefits for the city included:
- Firefighters and Spanish-speaking parents from a local PTA who volunteered as models
- Participation of minority owned businesses - A partnership with a large mosque nearby
- A woman and Redmond resident of 25 years who owns a global business in Redmond created a relationship with staff
Mozena also developed the marketing and promotional materials for radio, print, web and social media.
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NAICS & NIGP CODES
611430 Professional Development Training
541613 Other Management Consulting
541618 Marketing Consulting Services
541720 Economic Research & Development
541910 Market Research Services
915-22-00 Communications & Marketing Services
918-76-00 Marketing Consulting Services
961-53-00 Marketing Services, (Research, Sales & Promotion)
961-79-00 Trade Services, (Facilitation & Promotion)
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PO Box 27562
Seattle, WA 98165
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