Communication is the 'how' of relationships
While most people do business within 80 miles of home, the Puget Sound region grows more diverse each year.
How do these demographic changes affect your organization? Should you do anything differently? Doing nothing is a strategy.
Communication drives how successfully you navigate this process. Strategy makes it more effective. Context matters. Subtlety is key. For example: focusing on ethnic culture misses the mark if your audience aligns around class or generational values.
Relationships start with trust
Our clients strive for cultural proficiency (or, 'style-flexing'), but may not have the bandwidth to build community connections. Our goal is to create messaging that: