OUTREACH

Engage New Markets

Outreach Results #1

Challenge- A marketing and communications agency wanted a neutral third party to determine which two local ethnic groups had the greatest translation needs for a public transit safety campaign. 

​Solutions- I analyzed demographics of four English Language Learner populations, including: generational differences in English proficiency rates, train usage patterns, and public access to municipal resources. Next, I interviewed city planners, business owners, and community leaders, then made recommendations. 

Results- ​Campaign materials were translated into Spanish and Korean. No fatalities have occurred in the high use, densely populated urban communities where the light rail was constructed. 

Growing Young Entrepreneurs

In 2019, we wrote a grant and marketing collateral for GSBP's (Global Social Business Partnerships), their first Youth Rising conference, sponsored by Bellevue College, Alaska Airlines, and Bellevue's Youth Club. The event was led by student entrepreneurs. Attendance was above expectations, and met  the client's goal of engaging a multicultural and multigenerational audience. 

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"Lee was thoroughly prepared to train our teams, who had various depths of understanding of Muslim cultures. The interactive exercises were also great!”

RON POSTHUMA, FIELD DIRECTOR, COMMON POWER WASHINGTON

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"Because of your voice, your questions, and your advocacy we did more for helping bring people through our government processes. We also enhanced communication and outreach for new stakeholders." 

WASHINGTON STATE EMPLOYEE​​

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Archives

Ladies-Only Night Out

Arabian Nights- I provided cross-cultural business and local government promotion for Arabian Knights, a women's only event in Edmonds, Washington. Produced by Michaela Corning and Chema Jamel Oh, the evening featured music, dance, a runway fashion show, grand bazaar, and Arabic food. It sold-out and was attended by 500 customers.

Clients