OUTREACH
Engage New Markets
Outreach Results #1
Challenge- A marketing and communications agency wanted a neutral third party to determine which two local ethnic groups had the greatest translation needs for a public transit safety campaign.
Solutions- Lee analyzed demographics of four English Language Learner populations, including: generational differences in English proficiency rates, train usage patterns, and public access to municipal resources. Next, I interviewed city planners, business owners, and community leaders, then made recommendations.
Results- Campaign materials were translated into Spanish and Korean. No fatalities have occurred in the high use, densely populated urban communities where the light rail was constructed.
Solutions- Lee analyzed demographics of four English Language Learner populations, including: generational differences in English proficiency rates, train usage patterns, and public access to municipal resources. Next, I interviewed city planners, business owners, and community leaders, then made recommendations.
Results- Campaign materials were translated into Spanish and Korean. No fatalities have occurred in the high use, densely populated urban communities where the light rail was constructed.
Growing Young Entrepreneurs
In 2019, we wrote a grant and marketing collateral for GSBP's (Global Social Business Partnerships), their first Youth Rising conference, sponsored by Bellevue College, Alaska Airlines, and Bellevue's Youth Club. The event was led by student entrepreneurs. Attendance was above expectations, and met the client's goal of engaging a multicultural and multigenerational audience.
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"Lee was thoroughly prepared to train our teams, who had various depths of understanding of Muslim cultures. The interactive exercises were also great!”
RON POSTHUMA, FIELD DIRECTOR, COMMON POWER WASHINGTON
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"Because of your voice, your questions, and your advocacy we did more for helping bring people through our government processes. We also enhanced communication and outreach for new stakeholders."
WASHINGTON STATE EMPLOYEE
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Ladies-Only Night Out
Arabian Nights- I provided cross-cultural business and local government promotion for Arabian Knights, a women's only event in Edmonds, Washington. Produced by Michaela Corning and Chema Jamel Oh, the evening featured music, dance, a runway fashion show, grand bazaar, and Arabic food. It sold-out and was attended by 500 customers.
Helping Leaders Reach Diversity & Inclusion Goals
lee@zenaconsulting.com | 206.368.9608
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915-03 Communications/Advertising/Public Relations 915-22 Communications/Marketing Services 918-26 Consulting Services/Communications 918-65 Consulting Service/Human Relations 924-78 Educational/Training Services |
NAICS
611430 Management Development Training 641613 Management Consulting 541612 Human Resource Consulting Services 541820 Public Relations Agency Services 541720 Research & Development / Social Sciences 541618 Marketing Consulting Services |
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