FAQS

1. What does Zena Consulting do?

We help leaders communicate better in today's increasingly complex marketplace. We often look at change and challenges through the lens of race, gender, and wealth inequity.  These key fault lines are hard to talk about, yet they impact organizational  culture, productivity, competitiveness, and profit. 
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See About 

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"​I thoroughly enjoy working with Lee, and have come to see her as a valuable asset and white anti-racist though leader. She is an astute trainer and facilitator. She is honest and handles sensitive topics in a straight forward manners that puts people at ease."

ELMER DIXON, PRESIDENT, EXECUTIVE DIVERSITY SERVICES

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"Genius! We've worked with Lee to fine tune our messaging. You can take a bucket of ideas and throw it at her. She'll process everything and repackage it into words that really capture what you mean."

TOM ROSENAK, CEO, DIAMOND MIND ENTERPRISES

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2. What does a white lady know about diversity?

Diversity isn't as simple as black and white. Lee's expertise is finding and fixing communication gaps that compromise organizational success and your best leadership efforts. This often includes diversity and inclusion, but these aren't the only factors we consider.  Lee talks candidly about diversity and privilege in ways that helps clients feel accepted and motivated to work together towards solutions. 

3. How many languages do you speak?

One- English. Lee's expertise is strategic communications, USA culture, and systems analysis. She often 'translates' ideas across sectors or functions. Much of her "cross-cultural" work includes communicating about nuanced  differences; such as between generations- assimilations versus acculturation. 

4. What makes you unique?

Experience: Over 15+ years​
Scope: Focus on USA cultures. systems, and people
Candor: Lee is positive and diplomatic, and will say the quiet part out loud or gently challenge your assumptions 
Ethics: We don't sprinkle equity dust on problems 
Nimble: Lee works directly with you or your team, or we tap associates for more complex projects if needed
Certified: by WA OMWBE as a DBE, since 2019

5. Who are your clients?

They're leaders in any sector, especially:  
-  white men 
-  frustrated women who work with or for them 
-  prime contractors, see NACIS and Commodity Codes, below 
-  New American leaders, directors, and owners 

See all Clients

6. Why work with you?

Clients report improvements in: 
​ - Leadership skills and confidence 
-  Outreach results to broader demographics
-  Team productivity, with less conflict
​-  Ability to compete in new markets

See Results

7. Are you Muslim?

Lee is not. She works with everyone, including New American groups and faith-based communities. (Lee center, right, wearing hijab as a courtesy to Iftar dinner hosts at a Ramadan celebration in Redmond, WA).

She'll help you design strategies and build skills to engage culturally traditional or gender-separated employees or clients- native born or New American. 

​See examples of the cross-cultural community projects we've produced and collaborated on at: Outreach