FAQ

1. What do you do?

We help you lead, manage, or supervise more effectively in diverse organizations through improved cultural competence.

Our core SERVICES support your efforts to be more inclusive culture, reach new demographics, and avoid costly mistakes.

2. What's a white lady know about DEI?

DEI is about race/ethnicity and many other factors, (see graph). Lee draws on a lifelong cultural journey from all white, rural USA to a multi-cultural, urban one. She understands clients who feel lost, shut out, or shut down around cultural inclusion.

3. What makes Zena Consulting unique?

​- SCOPE: Focus on USA cultures and systems.
- NEUTRALITY: We welcome DEI skeptics.
- NUANCE: We listen for what is spoken and what is not to give you a full picture.
- ETHICS: We won't sprinkle equity dust on problems and we will identify assumptions. 
- NIMBLE: We jump into projects mid-stream, or tap Associates for expertise if needed.

4. Who do you work with?

Public Sector

Agency directors, program managers, and prime contractors*

Private Sector

CEO's, teams, small business owners, and professional organizations

Social Sector

Executive directors, boards, staff, and consultants supporting  them
* See our government contracting codes below.

5. What are benefits of working with you?

Confidence. Lee provides executive and team COACHING for leaders seeking knowledge in a confidential setting. They may also:
  • worry about saying or doing the wrong thing
  • feel they can't be themselves at work
  • struggle to adjust to new cultural norms
  • don't know why talented people leave
  • are women struggling to work with men or vice versa

6. Are y'all Muslim?

Lee is not. She's wearing hijab (right) at a Ramadan celebration at a Redmond, WA mosque as a courtesy to the hosts. Co-trainers of our Culture & Religion workshops and presentations are practicing Muslim women.

This is just one marginalized community we've worked with. ​Clients say the information, tools, and perspectives we share helps them work effectively with diverse stakeholders.

7. Marketing collateral

Capabilities Statement
Marketing Flyer
Case Studies

8. Industries & Government Codes

INDUSTRIES
  • Arts, Entertainment and Recreation 
  • Community & Social Services 
  • Educational Services 
  • ​Health & Wellness
  • Professional, Scientific, or Technical Services 
  • ​Retail Trade
  • Real Estate & Property Management 
  • Marketing  & Advertising
  • Media & Information
  • Transportation
  • Utilities ​
COMMODITY CODES
915-03  Communications/Advertising/PR
915-22  Communications/Marketing Services   
918-26  Consulting Services/Communications
918-35  Consulting Services/
918-79  Consulting Services/
918-65  Consulting Service/Human Relations
924-78  Educational/Training Services
NAICS
541612  Human Resource Consulting Services
541618  Marketing Consulting Services
541720  R&D / Social Sciences
541820  Public Relations Agency Services
611430  Management Development Training
624190  Mediation
641613  Management Consulting

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Thank you for your service to our organization. You helped us a lot. Much appreciation for your guidance and support of our community and organization.

Sarah Sense-Wilson | Director, Urban Native Education Alliance

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Your insight into outreach and building relationships with our program participants was invaluable for our board and staff.

Kate Murphy | Executive Director, Hunger Intervention Project

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Lee has been a key person connecting multicultural businesses with the broader business community and civic leadership. She is smart, connected, and engaged.

Ross McFarlane |Board Member, Climate Solutions

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Lee emphasizes strengthening families by honoring and integrating cultural diversity. She is intelligent, respectful, and creative in her work with them. Lee is a gift wherever she's involved.

Jane White Vuillet | Retired, Executive Director, Puget Sound Campfire

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