Zena Consulting FAQS

1. What do you do?

I help business and government leaders communicate more effectively with teams and customers. This often requires looking at challenges through the lens of diversity and inclusion. My customized services include: Strategic Communications, Facilitation, Training, and Outreach.

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Lee approaches diversity from where we are right now, and shows how information can transform our beliefs around people from different backgrounds. She gives concise examples plus general guidelines, that are so helpful to my business. 

​Anonymous, Realtor

Regina Glenn

CEO

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Pacific Communications Consulting

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All of this contributed to my learning– the factual materials, books, questions, and comments from fellow participants, the speakers, and their experiences-– I give it a top rating.

Church Council of Seattle attendee of "Working with Muslim-American Families"

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2. What does a white lady know about diversity?

Diversity means more than 'white' or 'not white', ethnicity, or nation. Age, gender, socio-economics, geography, and personal communication styles are other factors I consider when helping organizations improve inclusion results. My expertise is:
-  female
-  USA dominant culture
-  class privilege
-  engaging under-served and minority demographic groups

Trained in sociology and communications, I study how people and systems interact, to prevent or stop miscommunication.

3. Who are your clients?

They're leaders and managers who understand that good communication is important and sometimes not so easy- even you all speak English. Zena Consulting clients are: 

B2B- You're a business leader or manager who wants to 'be more diverse' but don't know where to begin. Or, you're in HR or change management, making progress towards diversity and inclusion goals, but want to speed things up.

B2G- You manage a government agency and want your department to be more inclusive internally and reach more vendors. Or, you're a prime contractor seeking a DBE owner/subcontractor for a federal or state RFP.

B2Comm- You're a US American-born, New American, Native American, or multicultural, community-based leader seeking mainstream resources. You want the voice of a systems thinker reflected in your messaging and writing.

* Zena Consulting is federally certified by the Washington State Office of Minority & Women’s Business Enterprises as a DBE, (Disadvantaged Business Enterprise). See NAICS, below.

4. What makes Zena Consulting different?

Scope: Focus on USA organizations and cultures
Candor: I'm diplomatic, positive, and amplify different points of view
Ethics: I expect genuine change led by you, not box-checking activities
Customized: My solutions are based on your strengths, goals, capacity, and regional market data
Nimble: I work directly with you, by the day or project. Zena Affiliates are local bi-lingual and bi-cultural experts I tap if needed. I also maintain a national network of colleagues.

Me and a Sister of Perpetual Indulgence at an Out & Equal Conference

5. How will we measure results?

'Increased cultural awareness' doesn't move mountains. My clients report increased personal and organizational abilities to:  

• Attract and keep more diverse employees or customers
• Develop culturally-inclusive communications, messaging, and data
• Serve and work confidently with all types of people
• Develop new partnerships, and business or funding opportunities
• Coordinate efforts within teams and across departments

It's OK if you don't know what you want– email or call me, to chat. Learn more at WORK WITH LEE and PACKAGES

6. What's your process?

Solving communication and outreach challenges is different for every client- depending on factors unique to your organization. Here's how I work alongside you to meet goals: 
1.  Discover: What strengths can you tap into and what audiences might you be overlooking?
2.  Plan: What internal and external strategies match regional market data and will leverage your capacity and goals?
3.  Implement: Which services will support your goals, embed skills, and build experience, so your effort is sustainable?
4.  Measure: How do we prove it's working- so you feel motivated through a change process and optimize your investment?

I start with a review to determine the cause of your challenges. Next steps might include developing a strategic plan, new messaging, or training. See the methodologies I use to help you work more effectively across cultures.

7. Are you Muslim?

No, but I worked with Muslim and Arab-American communities and clients, in addition to many other cultural and faith-based groups. My key expertise is closing communication gaps between systems and people. See my trainings on 'Working with Traditional Groups' here.

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Lee's success with under-served groups is demonstrated through her decades of work to help them organize and prepare strategies to obtain their objectives within and outside of ethnic communities.

Karen Kane, Director, Allied Arts Foundation

Regina Glenn

CEO

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Pacific Communications Consulting

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I worked with Lee Mozena for a grant. She took the time to understand my business thoroughly before starting. She is passionate about building bridges between different cultures. It was a pleasure working with her.

Yasmin Ali, Owner, Skillspire

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