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The USA is Multicultural

The explosive growth of native-born Millennial to Gen Z employees and customers influences how you lead, manage, and communicate. Consider these facts: 
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-  Despite globalization, most of us still do most business within 25 mile of home
-  More native-born citizens are bi-lingual, bi-cultural, and identify as multi-ethnic 
-  Assimilation and acculturation are complex and subtle, yet can have a powerful influence on personal or group behavior

Communication & Culture

Diversity and inclusion is a big topic. Here are some of my top picks-
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-  Learn Cultures, Not Languages, by Ian Brenner
-  Cultural Detective: check out this intercultural communication tool, or get a free 3-day trial here.
-  Racial Equity tools
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Free COVID-19 Resources 

You can still visit this event and they free vendor booths will be open until February 10. Visit the Zena Consulting booth here. 
Learn why communication is a key part of success- no matter what stage your business is in. Connect with me to talk about your leadership questions and challenges. 

1. I want to start a business: How do we create messaging that attracts our target audience and beyond?

​2. I want to grow my business: 
How can strategic communication help us stay competitive and reach more diverse markets?

3. I want to build business resiliency:
How do we satisfy more customers and lead more productive teams

​Download a SWOT Analysis template here
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Click to see the full report from Rider University.

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Company

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She gets it! Framing a communications strategy was our major challenge. Lee turned complex concepts into simple descriptions. Her intuitive abilities were exceptionally helpful.
Aaron Woods, President. Eligea Consulting
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Regina Glenn

CEO
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Pacific Communications Consulting

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The Road Map is a terrific value. Lee came up with great ideas about how to engage different types of families and learners.

​Dr. Amy Summers, PhD,
Amy Summers Psychology 
Woman, smiling, Amy Summers

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Definitions of Diversity

Primary Aspects- age, race, ethnicity, gender, physical abilities and sexual orientation.
Secondary Aspects- socio-economic status, class, faith, geographic location and education.
Interpersonal Skills help us get along with others while getting the job done- from listening skills to how we behave at work. These skills are a prerequisite for many positions, achievement, and career growth.

Regional Chambers & Business Associations

Tabor 100 website
Black Dot: a culturally-responsive space for Black entrepreneurs in Seattle website
U.S. Hispanic Chamber of Commerce website
ALPFA: Seattle Association of Hispanic Professionals website
GSBA: Greater Seattle Business Association website
Seattle Metropolitan Chamber of Commerce website
African Chamber of Commerce of the Pacific Northwest website
Filipino Chamber of Commerce of the Pacific Northwest website
The Greater Seattle Chinese Chamber of Commerce website
Korean American Chamber of Commerce, Washington website
Japan American Society of Washington State website

Percent of Languages Other than English by State

Picture of blue map % of Languages other than English spoken in different states of the USA

The Difference Between Multicultural, Intercultural, and Cross-Cultural Communication

According the the Spring Institute, these terms are related but very different. Differences in the meanings have to do with the perspectives we take when interacting with people from other cultures:
  • MULTICULTURAL refers to a society that contains several cultural or ethnic groups. 
  • CROSS-CULTURAL deals with the comparison of different cultures. 
  • INTERCULTURAL describes communities in which there is a deep understanding and respect for all cultures. 
Read the full article at: springinstitute.org 
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Lead the Change You Want to See


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LEE MOZENA
Founder / Owner

WA OMWBE # W2F0023839

lee@zenaconsulting.com
206.368.9608

Copyright 2021 by Zena Consulting, LLC. All Right Reserved. 
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