1. Who are your clients?
We work primarily with mainstream thought leaders who are frustrated, perplexed or timid about the gap between their intentions and results in reaching more diverse audiences.
We help them articulate and implement a proactive communications strategy to reach their goals, assess and improve cultural competency skills, and provide tools for on-going learning.
A second category of clients is 'minority' or New American organizations seeking access to mainstream institutions. We offer a process to assess overlooked opportunities for partnership, funding development and capacity building. This may also result us researching and writing grants, marketing collateral or other business writing on their behalf.
2. What is your expertise and experience?
Lee's background is in training and development. Our diverse team has helped improved engagement outcomes for Puget Sound businesses, communities and families for decades.
Clients trust us to facilitate difficult conversations because they know we'll advocate for mutually beneficial solutions that will help create long term relationships.
3. How do you work?
Whether we provide B2B or B2Comm services, we work behind the scenes to optimize your efforts.
Lee Mozena is the CEO and liaison who translates complex ideas into social marketing language, by identifying, evaluating and curating the U.S. American cultural values behind communications. Zena Associates bring bi-lingual, (Arabic or Spanish), bi-cultural and New American perspectives to projects only as needed.
We're small and nimble, developing customized solutions to meet your challenges. We'll work with your board, staff or mar/comm team, or jump in on projects that need extra researcher and writer.
Start with a free phone call to Lee or complete and send the Contact form to learn more.
4. What is your methodology?
Three models inform our consulting process. Click here to read why we chose them and how they can improve your communication results.
- Cultural Detective® - a global communication tool that helps people, teams and organizations work more effectively and reduce conflict
· Adaptive Leadership - a change management process focused on stakeholder 'thrival', that improves communication, collaboration and conflict resolution
· Developmental Communities - based on Search Institute's 40 Developmental Assets model, (protective factors for youth success and family engagement)
5. How do you get results?
We've succeeded when your organization has a communications plan that reflects your values, empowers people at every level and engages a more diverse audience.
You succeed by moving from a passive approach to increasing cultural inclusion, to a proactive one. When you replace (spoken or not) assumptions such as: "If we build it they'll come", or "We invited everyone, why _____ didn't show up?", and
" Let's reach out to _____ (again and again and again)!", with confident intentions.
Communication is a soft but powerful tool with which to build a strategy under- not a band aid on top of- your outreach plan.
6. Can we afford to hire you?
Take our Blind Spot Test, and then ask if you can afford not to.
We work by the hour, day/half day or project, depending on the complexity of the service, (research and writing are more straight forward).
Rates vary, depending on your organization’s size and structure (public, private or community-based), and they types and number of services we provide, (bundling means savings).
7. Are you Muslim?
Lee is not, but enjoys working with many different community groups. She's an advocate for religious diversity, and has designed seminars on understanding Islam. These are co-presented with an American Muslim woman who wears head scarf, or hijab.
See Next Steps.
"Your insight into outreach and building