Culture is a Process
1. What is Zena Consulting?
We're a small, trusted, communications firm that was founded by Lee Mozena, in 2009. Our focus is Puget Sound B2B and B2Community growth. We were certified by Washington OMWBE as a WBE, in 2015.
2. Who are your clients?
They are managers, prime contractors and mar/comm teams in organizations that value diversity and inclusion, but may not have the time or bandwidth to get their message out. We work in public, social and private sectors.
3. How do you help us "be more diverse"?
First we determine what that means to your organization, in today's increasingly complex marketplace. For example, making this idea (or mandate) a reality is essential in places where 'minority' and 'majority' cultures are changing places.
But, communication is usually non-linear. We map out an effective process to meet your goals through:
- demographic, psycho-graphic, or ethnographic research
- more inclusive collateral based on regional data
- strategies to determine the best ways reach target markets
4. What is your expertise?
Lee is a keen listener and observer who finds gaps between people and systems. A product of mainstream U.S. culture, she translates ideas into social marketing words, images and actions; backed up by qualitative and quantitative research.
Her previous career was training and development, in K-12 and adult education. Zena Associates bring bi-lingual, bi-cultural and New American perspectives to projects or training seminars, as needed.
5. How do we work with you?
Directly. All services are customized, depending on what keeps you up at night. Some clients start with a Strategic Audit, others just want Training, or have a specific Writing project in mind.
6. How will we measure results?
Clients report concrete metrics such as: increased sales, improved customer service or community outreach, and new funding opportunities or partnerships. Subtle outcomes include: more confidence working outside of your comfort zone, and higher interpersonal skills, (emotional intelligence).
7. What makes Zena Consulting different?
Leadership- we speak truth to power and manage conflict.
Perspective- from a variety of political viewpoints or sectors.
Scope- we focus on Northwest people, markets and growth.
Accessibility- you'll work directly with Lee until the job is done.
Speed- we're small, nimble and able to meet your deadline.
Accountability- we walk our talk through community projects.
Flexibility- to think and creatively and find common ground.
Ethics- we seek mutually beneficial outcomes, respecting the community credo of:"Nothing for us without us".
8. Are you Muslim?
Lee is not. An interest in how religious values impact organizations and communities led her to develop Trainings on Islam, in response to mainstream media misinformation. These are co-presented by a practicing Muslim.
Call to Lee Mozena to learn more, or ask her to speak at your next meeting.
"Lee came up with great ideas about how to engage different types of families and learners. She also had good pointers on editing and the use of photos. I'm confident these changes will set me apart from other professionals in my field."
Amy Summers, Ph.D., Psychology
Communicate Better about Working for Good. Let’s talk.
NAICS & NIGP CODES
611430 Professional Development Training
541613 Other Management Consulting
541618 Marketing Consulting Services
541720 Economic Research & Development
541910 Market Research Services
915-22-00 Communications & Marketing Services
918-76-00 Marketing Consulting Services
961-53-00 Marketing Services, (Research, Sales & Promotion)
961-79-00 Trade Services, (Facilitation & Promotion)
Founder & Owner
PO Box 27562
Seattle, WA 98165
Copyright © 2017 by Zena Consulting and Zenith Communication, LLC. All U.S. and international rights reserved.